The investment banking industry plays a crucial role in promoting financial sustainability by providing financial assistance, advisory services, and promoting environmental and socially responsible tasks. It helps clients identify and invest in sustainable projects, promotes transparency, and collaborates with lenders to offer financing with measurable ESG results. Sustainable finance attracts investors and catalyzes private investment by integrating sustainability into financial decision-making. The industry also conducts research on ESG-based concepts, generating reports and studies for investors and businesses.